Cost to Produce
We've added up your labor, materials, overhead, and (if applicable) representation costs including a small padding for overages to give you a breakeven price.
Based on your breakeven cost, below you will find a range of suggested wholesale prices based on differing profit margin rates.
Enter your chosen wholesale price below to see a breakdown of your costs, profit, and margin.
Retailers expect a minimum of a 2x (called keystone) markup from your wholesale price to your retail, while 2.5x or 3x may make you even more competitive. Some industries (like fast fashion or furniture) have even higher markups.
Select a markup to get an idea of where to price your items for retail, but keep in mind what the market will bear.