The “product data” box is often the most confusing for new users to follow as there are several settings located in it.
Click on the section most relevant to you to learn more
- Choosing a Product Type
- General Tab – Setting Pricing and Quantity Limits
- Inventory Tab
- Shipping Tab
- Linked Products Tab – Upsells and Cross-sells
- Attributes Tab
- Advanced Tab – Adding a Purchase Note
- Variations Tab
Choosing a Product “Type”
The first option you will find in this box is selecting a product type from the top left corner. You can choose from “simple”, “variable”, or “grouped”
If you select a simple product from the Product Type drop-down this means that your product does not have variations such as size, color, shape, etc.
Creating a product with personalization options:
To add a text box to your listing to collect personalization information from your buyer, add the “Customized” category to your listing.
This feature can be used on both simple and variable listings and adds the personalization information to the invoice you receive beneath the line item for the product (instead of at the bottom in the order notes section).
Variable products are products with one or more options for the customer to choose from before adding the item to their cart. Variations can have the same price or can each be priced differently, and can also have their own shipping weights, minimums, and photos.
Refer to the second video in the playlist on the Creating & Editing Listings guide for more info on variable listings.
Grouped products allow you to create sets of items that are listed together on the same page. This is an advanced topic and will be covered in a separate tutorial.
General Tab – Setting Pricing and Quantity Limits
Depending on the product type you select your options in the general tab change slightly. Let’s dive into each option:
- Regular Price – this is your wholesale price and should be the cost PER ITEM (even if you only sell the item in batches/cases/sets of more than one). This price will only be visible to logged in buyers, admins, and yourself (logged out users and other vendors are unable to see your wholesale price).
- Sale Price – if you choose to put your items on sale (the wholesale price) set the price here. Use the Schedule option to set a start and end time. If not end time is set, the sale price (and flag) will remain indefinitely.
- Retail Price – your suggested retail price. Should be at least 2X your wholesale price, though some industries can be 2.5X-3X or higher. This is required and if you do not enter a retail price your price will display as $0.00 which looks unprofessional to buyers.
- Minimum Quantity – the fewest number of this specific item a buyer can purchase in an order. The system will require the buyer to add at least this many items to their cart in order to check out. If you do not have a minimum, leave this blank.
- Maximum Quantity – the maximum number of this specific item a buyer can purchase in an order. The system will not allow buyers to add more than this number to their cart. If you do not have a quantity maximum leave it blank, do not put 0.
- Group of… – if your item is sold in case or batch sizes (i.e. sold in sets of 6), enter that number here. Only multiples of this item (between your minimum and maximum quantity values, if set) will be allowed to be added to the cart (i.e. 6, 12, 18…). If you do not sell items in specific group sizes leave it blank, do not put 0.
- Allow Combination – only available on variable products. Select the checkbox if you will allow combinations of variations to meet your minimum/maximum quantities (if set). If not selected, the minimum/maximum quantity values will apply per variant.
Pricing and Quantities for Variable Products
Pricing moves to the variations tab for variable products.
Variable products can have the quantity limits set at the general level which will apply to all variations or individually for each variation. Variations without an individual quantity limit will inherit the general setting.
The inventory tab contains the product SKU as well as some stock-keeping options.
- SKU – a unique identifier for products on the site. Every product on the site must have a unique SKU, therefore it is Stockabl best practice to add a 3-4 letter identifier (such as an abbreviation of your shop name) to the beginning or the end of your existing SKU system.
If you do not use a SKU we recommend creating one (even if it is very simple) in case you decide to use the bulk updater in the future, which requires the use of product SKUs.
If you are unable to save your SKU, it means it is not unique and another product is already using it. Adding a custom prefix or suffix based on your shop name should help.
- Manage Stock – if you would like to track stock numbers select this box. Note this does not sync with outside systems, so if your stock numbers are shared across systems, you will have to manually update.
It is not mandatory for you to manage stock levels on Stockabl. For most makers, especially those on multiple platforms and/or with products made to order, leaving the stock status set to “in stock” and “Manage Stock?” unchecked is the best option.
For variable products, stock can also be managed on individual variations – variation specific stock is found on the variations tab.
If you enable stock management the following two options appear:
- Stock Quantity – number of items in stock. When purchases are made this number decrements.
- Allow Backorders? – If the stock quantity gets to 0 this setting determines if your buyers can purchase items on “backorder” or not. You can set this to:
- “No” – buyers cannot order more than the amount currently in stock
- “Allow, but notify customer” – will indicate to the buyer the stock quantity but that the item may be backordered
- “Allow” – will allow buyer to order more than in stock but does not indicate that their item may be out of stock
- Stock Status – can be used even if not using the manage stock option. Choose one of three options:
- “In Stock” – shows in catalog, available for purchase.
- “Out of Stock” – does not show in the catalog, buyer cannot order.
- “On Backorder” – functionally similar to “in stock”.
The easiest method to manage stock on Stockabl is to set Stock Status to “in stock” (default) and leave the rest alone.
- Sold Individually – only one of the listed item may be purchased in an order.
Sold Individually is a very rare situation and usually will only be used for items such as samples. Buyers cannot purchase more than one of these items in a single order.
This tab is very important if you opt to use either our weight-based calculated shipping option or the live rate shipping calculator.
If you are using product weight to calculate shipping totals in our built-in calculated shipping tables, you must enter individual product shipping weights here. Shipping weights can also be individually managed on variation products on the variations tab.
Enter the weight in pounds of an individual unit of this listing.
- Decimals, such as 0.36 or 1.05, are accepted.
- If you currently track shipping weights in another measurement (i.e. grams or ounces) you must convert to pounds before entering.
I have quantity limits OR a case size. Do I set the weight per item or per group of items?
If the listing price is set for ONE individual item, and a buyer must purchase them in certain quantities, set the weight of the listing to the packaged weight of ONE individual item. Our shipping calculator will determine the total weight of the set of items for shipping.
If the listing price represents the SET of items (for example, a starter kit which includes multiple items sold together), set the weight of the listing to the packaged weight of the SET of items.
Live Shipping Rates (Dimension-Based)
Live shipping rates are calculated based on the packaged dimensions of products and the box sizes you have set up in your options.
In order to use this feature, you must have packaged dimensions entered for your products for length, width, and height (in inches).
Keep in mind that, just as with weight, if your listing is for one item (regardless of case sizes or quantity limits enforced) you should set the dimensions for one item and the system will calculate the total volume of the items purchased when determining rates.
Linked Products Tab – Upsells and Cross-sells
Upsells – display on the listing page in a panel on the right side. Recommend adding 2-3 total (otherwise the page gets very long). Shows as an image, title, and price (like on the catalog) and encourages buyers to add to the cart.
Cross-sells – displays only in the cart for buyers when they have added the item to their order. Encourages them to add additional products to their order – so use this as a place to recommend related products or other items that will sell well next to the items they have selected.
Attributes are an often overlooked, but incredibly important component of product listings. Attributes help improve your product visibility across the site.
Attributes can be used on simple or variable products. On simple products, their primary function is to add the product to filters in the buyer search and browse. On variable products, global attributes are used for filtering but can also be used for creating variations.
There are two types of attributes – global and custom:
- Global – available to all makers and are used in site filters. These should be used on both simple and variable products to improve product visibility. To use:
- Select a global attribute (i.e. Color Family, Holiday, etc) from the dropdown in the top left and click “Add”
- Select one or more values from the “select terms” drop down that appears, or click “select all” to add all values to the product. Please add only appropriate attributes to your products.
- Repeat with other global attributes as appropriate.
Products tagged with unrelated attributes will appear spammy in searches, and can result in your products being deactivated until it is corrected.
- Custom – set individually on a product by the maker and are not used in site filters. These are used exclusively for creating variations. To use:
- Select “Custom product attribute” from the dropdown in the top left and click “Add”
- Create a custom attribute group name (ex. Print Size)
- Select the checkbox “used for variations”
- You can add one to multiple values to an attribute. To separate values use the | symbol (note this is not an L or a 1) and is created by holding shift + \
Any attribute can be displayed on your listing if the box “visible on the product page” is checked.
Don’t forget to click “Save Attributes” before changing tabs!
Advanced Tab – Adding a Purchase Note
On this tab, you can find the Purchase Note settings.
This is a note that only shows up after a customer’s purchase is complete (i.e. after they have paid) and displays beneath the line item in their invoice.
Purchase notes should be used for specific instructions related to the item purchased (such as additional shipping information specific to that product, special lead times, display suggestions, etc).
Purchase notes is not the place to leave a thank you message, as it will display under every product with one set on their invoice.
Variations are only available on variable products. Before you can create any variations, you must add attributes that can be used for variations first.
If you have added attributes, and selected “used for variations” but still see the message that you must set attributes first, save your product as a draft to refresh the listing. You should now be able to add variations.
Variation Best Practices
Only create as many unique variations as are needed to have a variation for each price. It is possible to create a unique variation for every combination of attributes (for example, color and size); however, this is strongly not recommended unless necessary.
To create a new variation select “add variation” from the dropdown in the top left to create a new variation. The new variation will have a dropdown for each attribute you choose to use for variations.
To allow buyers to select from any option within a particular attribute (color in the example below), leave the dropdown option as “Any _____ …”.
Example of Multi-Attribute Variation Setup
In this example, the listing has two attributes used to create variations — size and color. The size attribute affects price, but color does not.
The seller has created one variation for each size but left the color attribute set to “Any Color”. Expanding each variation will display the inputs for price, shipping dimensions, featured images, and more for that variation.
When a buyer goes to purchase this item, they can select the size shirt they want and also from any of the colors the seller set in the color attribute. The size and color selected will be listed on the purchase order.
If your variations are all the same price, you only need to create one variation and leave all attribute dropdowns set to “Any ______ …”.
Note you can also set the default value for any variable attribute. In the example above, the seller set color to “red” to encourage buyers to select that option, but buyers can also select from the other options if they prefer.
Product Data for Variations
Variations have the following possible characteristics. Mandatory fields are marked in bold, everything else will use the main listing information by default.
- Variation Image
- Variation SKU
- Regular Price (wholesale price)
- Sale Price
- Retail Price
- Stock Management
- Individual Min/Max Quantities
- Shipping Weight/Dimensions
- Product Description